Pre-Suasion Bibliographic & subject control capturing the attention of the

capturing the attention of the nation and being feted by the likes of Richard Branson and Good Morning Britain’s Susanna Reid

not to mention skins

a cheeky baby puffin with an appetite for adventure

‘A narrative that will expand your concept of language and deepen your understanding of the many ways there are to be alive … It left me inspired’ MERLIN SHELDRAKE

from the author of A Wartime Secret

Pre-Suasion Bibliographic & subject control capturing the attention of theA revelatory exploration of the science of persuasion, from the author of the international bestseller, Influence. When it comes to persuasion, success can begin before you say a word. 'An instant classic.' Forbes 'Utterly fascinating.' Adam Grant, author of Originals and Give and Take 'Shockingly insightful.' Chip Heath, co author of Switch and Made to Stick NEW YORK TIMES BESTSELLER In his global bestseller Influence, Professor Robert Cialdini